Transforming Contextual Advertising and Media
Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.
Peg Jackson - Managing Director, Mooreland Partners
Brian Benedik - Global Head of Sales, Spotify
Simon Kelly - Co-CEO and Chief Enthusiasm Officer, Story Worldwide
Joe Maceda - Invention Studio Lead, Mindshare North America
Dan Levi - EVP, Chief Marketing Officer, Clear Channel Outdoor
Oliver Laubscher - Chief Media Officer, VICE Media